Social networking sites (SNS) offer various opportunities for communicating personal information, thus providing an ideal setting for getting in contact with other users. Journal of Social and Personal Relationships, 17, 53-66.
Considering the social psychological concept of the “need to belong” (Baumeister & Leary, 1995), we assumed that users who are searching for a relationship make use of certain self-presentational strategies, for example by creating a more detailed profile and placing high priority on the display of a large network of social bonds. The role of social network sites in romantic relationships: Effects on jealousy and relationship happiness.
An analysis of 100 online profiles showed that singles disclosed more photographs of themselves on their profiles than people in relationships. The privacy paradox on social network sites revisited: The role of individual characteristics and group norms. Journal of Computer-Mediated Communication, 16, 511-527.
The highest numbers of friends and wall postings were shown by people who did not reveal their relationship status. Cyberpsychology: Journal of Psychosocial Research in Cyberspace, 3(2). cisloclanku=2009111001&article=2 Utz, S., & Beukeboom, C.
Singles displayed more groups on their profile and were more likely to join user groups dealing with parties, sexual statements as well as fun and nonsense.
Results therefore indicate that – although SNS are not especially dedicated to dating behavior – self-presentation is nevertheless affected by the potential to form romantic relationships. Eine empirische Bestandsaufnahme [Web2.0 - an empirical inventory] (pp.
Therefore, relationship status is suggested as a further factor which affects online impression management, besides, for example, socio-demographic aspects, personality traits and culture.
social networking sites; self-presentation; impression management; need to belong Human beings are motivated to form and maintain interpersonal relationships (Baumeister & Leary, 1995).
In this context, self-presentation and self-disclosure have been described as strategies to initiate the formation of relationships (Derlega, Metts, Petronio, & Margulis, 1993; Metts, 1989): Especially in early stages, people have to attract the attention of others by means of self-presentational behavior (Vittengl & Holt, 2000). (Selbst)marketing auf Hyves [(Self)marketing on Hyves].